Both Casey’s, a mainstay 2400+ convenience store chain, and Lil’ Drug Store, a go-to consumer packaged goods supplier and long-time Doran & Ward customer, share a legacy of providing customer-focused products to communities throughout the Midwest. So, when it was time for a brand refresh on Casey’s private label medication packaging, they turned to fellow heartland-based Doran & Ward Packaging as their trusted custom graphics, printing, and packaging partner.
Utilizing our Color Lock Management System, our design team and color specialists leveraged the latest technology in color analysis and on-press monitoring to precisely match Casey’s branding and convey the value of their private label. We developed ink color formulations, delivering a high-quality product that produced consistent, repeatable color time after time. Casey’s, Casey’s advertising agency, and Lil’ Drug Store were on-site for the press approval. Upon seeing how perfectly we color-matched the branding, they revised some of their original color choices to use our expert custom color management.
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