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Case Study: Casey’s

Making our Mark on Private Labeling for


A convenience store chain


Client Name


Private Label


Both Casey’s, a mainstay 2400+ convenience store chain, and Lil’ Drug Store, a go-to consumer packaged goods supplier and long-time Doran & Ward customer, share a legacy of providing customer-focused products to communities throughout the Midwest. So, when it was time for a brand refresh on Casey’s private label medication packaging, they turned to fellow heartland-based Doran & Ward Packaging as their trusted custom graphics, printing, and packaging partner.


Casey’s needed packaging that would catch their shoppers’ eyes, reflect their brand flawlessly, and elevate their private label beyond major national brands. The graphics, finishes, materials, and printing had to align perfectly with Casey’s 4 Good color pallet. Working  closely with Lil’ Drug Store for years, we knew how to incorporate our expertise to produce the highest caliber product. We were ready to make our mark.


Utilizing our Color Lock Management System, our design team and color specialists leveraged the latest technology in color analysis and on-press monitoring to precisely match Casey’s branding and convey the value of their private label. We developed ink color formulations, delivering a high-quality product that produced consistent, repeatable color time after time. Casey’s, Casey’s advertising agency, and Lil’ Drug Store were on-site for the press approval. Upon seeing how perfectly we color-matched the branding, they revised some of their original color choices to use our expert custom color management.



Casey’s and Lil’ Drug Store were impressed with the finished product. In fact, Casey’s was so pleased they invited us to their headquarters to discuss Doran & Ward’s custom capabilities and recommended Doran & Ward as their print partner for future projects. Casey’s advertising agency immediately asked us to collaborate on another project.

"We don't often have the opportunity to designate printers, but I was happy with this project and know Casey's was too. I'm sure they'll keep you top of mind, and so will I, if I have the opportunity to make a recommendation."

— Kia Hunt
Creative Director, Lundmark Advertising

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